'Go to an where all are welcome and appreciated.' 'It reeks of pretentiousness and elitism,' read a fourth tweet. Many people were unhappy with Equinox's new campaign and took to Twitter to slam the gym brand, with one user calling it the 'cringiest flex in New Year's history' I’m sure lots of self-loathing people chasing an empty feeling of superiority will find this campaign very cool,' said another person. 'This is insufferable, but since insufferable is your brand. 'Start your goal whenever you want people! Do what works for you, even if it is January 1.' 'If someone wants to have a goal on January 1 that’s going to make them healthier, stronger, and live longer, you should encourage it, not stomp on them for it,' wrote someone else. Many people were unhappy with Equinox's new campaign and took to Twitter to slam the gym brand, with one user calling it the 'cringiest flex in New Year's history.' In addition, said that 67 per cent of gym memberships go completely unused. IHRSA also reported in 2020 that 12 per cent of all gym sign-ups happen in January, and that 50 per cent of new members stop going within six months. We look forward to welcoming you to our Equinox community tomorrow.'Īccording to a 2019 survey conducted by NPR and The Marist Poll, 13 per cent of 1,075 American adults said one of their New Year's resolutions was to exercise more, making it the most common resolution. 'At Equinox, we don't speak January - and neither do you.
Short-cutting, giving up just a few weeks later' It needs a new outfit before it can begin. In Miami, it’s signed at least two leases over the past year.'The brand added: 'January is a fantasy. After purchasing the nearby Phillips Points in 2021 for $282 million, the developer wanted to add an Equinox to the property, but those efforts fizzled later that year, said a source familiar with the dealings.įitness International is launching a luxury gym chain called Club Studio meant to compete with Equinox. It isn’t Related’s first attempt at bringing an Equinox to West Palm Beach. The two-tower complex is slated to total 860,000 square feet. To make way for the office complex at the center of Fitness International’s complaint, Related bought out AMC ’s lease for $13.2 million earlier this year, county records show. Related is also building a 22-story luxury apartment building at 575 Rosemary Street after securing a $140 million construction loan last year. In recent years, the New York-based developer has courted high-end tenants, including Sweetgreen and the owners of Italian restaurant Sant Ambroeus and Harry’s, an iconic steakhouse near Wall Street. Since the pandemic, which prompted high-prolide financial companies, including Goldman Sachs and Elliot Management, to open offices in West Palm Beach, The Square has been trying to go upscale. Fitness outpost across the 600,000-square-foot complex at 700 S Rosemary Avenue. In 2012, Fitness International signed a 28,674-square-foot lease to open an L.A. Related, West Palm Beach’s largest owner of Class A space, completed The Square nearly two decades ago. Related has yet to file a counterclaim, and a spokesperson for the developer declined to comment. To assuage the company’s concern, Related executives promised to donate all proceeds from the pop-up to charity, according to the filing. For Fitness International, the location represents another alleged violation of its agreement.įitness International has accused Related of opening the Soul Cycle location to poach L.A. Since November, the spinning studio has operated an outdoor pop-up at The Square’s courtyard. The complaint does not provide any details about the potential Equinox location.Īnother concern for Fitness International is SoulCycle, which Related also owns. Fitness’ exclusive rights over fitness-related retail operations at The Square. The move, Fitness International alleges, would violate its lease agreement that guarantees L.A.
Related plans to build a new office complex at 545 Hibiscus Street, which will include an Equinox gym, according to the complaint. SEE ALSO: Manhattan’s Union Square Regal Theater Isn’t Closing After All
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